.01OVERVIEW

HELLO, I AM

WALLACE OGUNDO

Marketing & Business Development Strategist
Operations Leader

Architecting high-conversion market expansion, enterprise B2B partnerships, and agile commercial operations across East Africa and emerging frontiers.

$45M+
Strategic PipelineB2B Deals & Expansion
12+ Yrs
Executive LeadershipCommercial & Operations
8+
Regional MarketsEast Africa & Pan-African
99.2%
SLA FulfillmentOperational Precision
.01.1—BIOGRAPHY & PHILOSOPHY

ABOUT WALLACE OGUNDO

Wallace Ogundo - Executive Portrait
Open to Advisory & Executive Roles
Wallace OgundoNairobi, KE

Marketing & Business Development Strategist / Operations Leader

Verified Executive Record
EAC / Pan-Africa / Global
Executive Synthesis

BRIDGING HIGH-LEVEL COMMERCIAL STRATEGY WITH RIGOROUS GROUND EXECUTION.

Operating at the intersection of enterprise business development, supply-chain logistics, and scalable go-to-market architecture, Wallace Ogundo has built and revitalized commercial operations for leading regional enterprises, multinational FMCG groups, and high-velocity digital ventures.

His leadership philosophy pairs empirical analytics with tactical empathy: establishing high-yield distributor networks, standardizing performance SLAs across diverse regulatory regimes, and building cross-functional teams that consistently outpace revenue targets.

Based in Nairobi with active operational footprints across Kenya, Uganda, Tanzania, and Rwanda, Wallace advises corporate boards and growth-stage enterprises on mitigating frontier market risks and unlocking sustainable multi-million dollar commercial pipelines.

GTM Strategy & Market Expansion

Architecting end-to-end go-to-market playbooks, customer acquisition funnels, and brand positioning across competitive East African markets.

Enterprise B2B Deal Structuring

Forging multi-stakeholder commercial alliances, revenue partnerships, and institutional procurement contracts with Tier-1 corporate clients.

Operational Rigor & Lean Scaling

Optimizing supply chain bottlenecks, warehousing logistics, and workflow automation to sustain 30%+ year-over-year operational efficiency.

Executive Leadership & Governance

Leading multi-disciplinary teams, managing P&L portfolios, and navigating complex regulatory landscapes across regional trade borders.

.01.2—CAREER TIMELINE

PROFESSIONAL EXPERIENCE

12+ YEARS PROVEN TRACK RECORD
2022 — PRESENT

VP of Business Development & Strategic Growth

Apex Commercial Group / East Africa Advisory•Nairobi, Kenya & Regional

Spearheading high-value enterprise partnerships, commercial go-to-market execution, and cross-border expansion initiatives across Kenya, Uganda, Tanzania, and Rwanda.

Key Strategic Milestones & Impact
Generated $28M+ in qualified institutional deal pipeline through structured B2B agreements.
Negotiated 14 strategic joint-ventures with regional retail conglomerates and telecom operators.
Architected unified sales and operational governance framework that boosted gross margins by 18.5%.
Strategic GrowthB2B Deal StructuringMarket ExpansionExecutive GovernanceP&L Management
2018 — 2022

Head of Commercial Operations & Expansion

Equator Logistics & Trade Infrastructure•Nairobi, Kenya

Directed operational scaling, supply chain streamlining, and regional distribution networks across 12 urban and cross-border fulfillment centers.

Key Strategic Milestones & Impact
Reduced fulfillment turn-around time by 38% through route optimization and automated dispatch algorithms.
Scaled regional commercial operations to absorb a 42% YoY surge in freight volume without headcount bloating.
Maintained 99.2% SLA compliance rate across tier-1 multinational enterprise manufacturing clients.
Operations LeadershipSupply Chain OptimizationLogistics ScalingSLA GovernanceERP Systems
2015 — 2018

Senior Marketing & Go-To-Market Strategist

Frontier Brand & Venture Partners•Nairobi, Kenya

Led product marketing launches, high-conversion commercial campaigns, and brand repositioning strategies for emerging enterprises and consumer brands.

Key Strategic Milestones & Impact
Orchestrated 6 high-profile commercial market entries, achieving profitability within 9 months of launch.
Reduced blended Customer Acquisition Cost (CAC) by 24% while expanding market reach across East Africa.
Managed an annual marketing and promotional budget of $3.5M with strict ROI tracking.
Go-To-Market (GTM)Campaign StrategyBrand PositioningPerformance MarketingStakeholder Alignment
2012 — 2015

Operations & Logistics Manager

Rift Distribution & Supply Chain Services•Mombasa / Nairobi, Kenya

Managed port logistics, multi-modal warehousing, customs brokerage, and fleet operations for high-velocity FMCG and industrial goods.

Key Strategic Milestones & Impact
Supervised daily inventory turnover across 85,000 sq ft of warehousing facilities.
Implemented lean warehouse management protocols that slashed shrink and inventory variance to <0.3%.
Streamlined port clearance protocols at the Port of Mombasa, trimming detention costs by 32%.
Fleet OperationsMultimodal FreightCustoms ClearanceLean WarehousingVendor Contracts

Executive Competency & Capability Matrix

Commercial Strategy

  • Enterprise B2B Negotiation
  • GTM Execution
  • Market Entry & Due Diligence
  • Revenue Modeling
  • Competitive Intelligence

Operations & Logistics

  • Supply Chain Optimization
  • Multimodal Freight & Clearing
  • Inventory Turnaround
  • SLA & Quality Control
  • Vendor Matrix Management

Platforms & Tech

  • Salesforce / HubSpot CRM
  • SAP ERP / Oracle NetSuite
  • Power BI / Tableau Analytics
  • Jira / Agile Workflows
  • Digital Conversion Funnels
.02—STRATEGIC INITIATIVES

SELECTED CASE STUDIES

PROVEN HIGH-IMPACT SCALE
Pan-African FMCG Commercial Expansion
Market Expansion & GTM
2023 — 2024

Pan-African FMCG Commercial Expansion

Multi-market commercial distribution and dealer network scaling across East Africa.

$22MAnnual GMV
14Regional Hubs
+38%Cycle Speed
Enterprise Merchant Acquiring & B2B Engine
B2B Partnerships & Strategy
2022 — 2023

Enterprise Merchant Acquiring & B2B Engine

Go-to-market architecture and commercial alliances for institutional digital payments.

$14MInstitutional Pipeline
450+Tier-1 Merchants
-24%CAC Reduction
Northern Corridor Transit & Fleet Overhaul
Operations & Supply Chain
2020 — 2022

Northern Corridor Transit & Fleet Overhaul

Supply chain network optimization, customs telemetry, and multi-modal fleet governance.

120 UnitsFleet Capacity
-35%Turnaround Time
+18%Fuel Efficiency
Cold-Chain & Essential Pharmaceuticals GTM
Market Entry & Public Sector
2019 — 2020

Cold-Chain & Essential Pharmaceuticals GTM

Regulatory approval, institutional tenders, and nationwide distribution for medical supplies.

42 CountiesCounty Health Units
99.8%Cold-Chain Integrity
$8.5MTender Volume
.02.1—MEDIA & ASSETS

MEDIA & SHOWCASE GALLERY

Keynote Address: Unlocking Pan-African Trade & Digital Supply Chains
Video
18:40
Keynote PresentationNov 2024

Keynote Address: Unlocking Pan-African Trade & Digital Supply Chains

Wallace delivers the opening keynote at the East African Commercial Summit in Nairobi, detailing how modern trade corridors can leverage automated customs pre-clearance and multi-modal logistics.

Watch Video Player→
The 4-Pillar Commercial Execution Architecture
Visual
Expand
Strategic FrameworkAug 2024

The 4-Pillar Commercial Execution Architecture

An executive strategic blueprint mapping high-velocity B2B customer acquisition funnels directly into automated distributor fulfillment hubs, mitigating supply variance across regional borders.

Open In Lightbox→
Executive Panel: Building Resilient Operations in Emerging Markets
Video
26:15
Industry PanelMay 2024

Executive Panel: Building Resilient Operations in Emerging Markets

Panel discussion covering supply chain risk management, currency volatility hedges, and operational continuity strategies during geopolitical and macroeconomic shifts in the EAC.

Watch Video Player→
Northern Corridor Transit & Dispatch Telematics Hub
Visual
Expand
Operational SystemsJan 2024

Northern Corridor Transit & Dispatch Telematics Hub

High-level telemetry and control dashboard designed to give real-time GPS tracking, electronic seal integrity alerts, and fuel optimization benchmarks across 120+ active haulage units.

Open In Lightbox→
Executive Brief: Structuring High-Yield B2B Joint Ventures
Video
14:20
Commercial StrategySep 2023

Executive Brief: Structuring High-Yield B2B Joint Ventures

Strategic masterclass on structuring multi-tiered commercial contracts, revenue sharing matrices, and enforceable SLA governance when partnering with multinational enterprise brands.

Watch Video Player→
Port of Mombasa Multimodal Turnaround & Demurrage Audit
Visual
Expand
Performance AuditMar 2023

Port of Mombasa Multimodal Turnaround & Demurrage Audit

Comprehensive empirical performance review analyzing dwell time reductions, dry port transit velocities, and fiscal impact across 2,400+ container units.

Open In Lightbox→
.03—COMMERCIAL INQUIRIES

GET IN TOUCH

Direct Channel Open

CONTACT

Available for executive advisory engagements, board roles, and senior commercial leadership consultations across East Africa and international trade networks.

Location / Base

Nairobi, Kenya(Available Globally for Advisory & Expansion)

Direct Phone / WhatsApp+254 700 892 411
LinkedIn NetworkConnect on LinkedIn

EAT (UTC+3) • Fast Response within 24h. Inquiries are reviewed personally.

CONTACT FORM

SECURE TRANSMISSION
Or direct WhatsApp dispatch to +254 700 892 411